Last week, the yoghurt market in Australia forever changed with the launch of our new, delicious, all-natural range of pot set yoghurts by Farmhouse Gold. Made simply with extra creamy milk from Australian farms, the juice of pressed fruit and no added gelatines, glutens, starches or gums, this product range has a delicate and pure taste unlike anything else on the market. After only one week on supermarket shelves, our Consumer Relations team have already fielded responses from customers calling to tell us this is the best yoghurt they have ever tasted.
The range Farmhouse Gold Yoghurt includes Natural, Vanilla, Strawberry and Peach variants, with Boysenberry soon to follow in August.
This latest exciting addition to our line of Farmhouse Gold dairy products will continue the incredible success story that is the Farmhouse Gold brand. Seizing on consumers desire for real, natural and authentic dairy products, Lactalis Australia relaunched the Farmhouse Gold brand in 2015 initially with a range of milks. Today, not only is Farmhouse Gold now the fastest growing milk brand in the country*, but we were just awarded the highest honour in Dairy in Australia, taking out Gold for ‘best homogenised milk’ at the recent national DIAA Awards. With incredible momentum behind us, next came the launch of Farmhouse Gold Custard, which in less than 8 months has already sold close to $1.5M in retail sales.
With this newest addition to the family, we are very excited to see our yoghurt range continue the legacy that Farmhouse Gold milk and custard has achieved; setting the standard as the best quality dairy products available in Australia.
*Aztec Value Sales; National Weighted; MAT 21/05/17
• Woolworths: 700g Natural, Vanilla & Strawberry (start of June, RRP $6.49)
• Coles: 150g Strawberry, Vanilla & Peach (start of June, RRP $2.29). 700g Vanilla, Strawberry, Peach, Boysenberry & 150g Boysenberry will be available from the start of Aug
• Independents: coming soon…